WordPress 2.7 Introduction with Scott Frangos of WebFadds.com. Scott gives you an overview with some great editing tips, plus a very helpful optimization tip for conversions at your websites. Conversions occur when a visitor “converts” to a lead, or a customer — any action they take that moves them closer to your business objectives. Scott is a Website and Business Blog Developer and Optimization consultant focused on Content Management Solutions on the WordPress Platform, and the strategies of Optimize – Connect – Convert.