HTML 5 vs native apps. This has been a raging battle for developers since the dawn of man. One company looked at HTML 5 and thought it would make a great advertising platform so they started building tools to enable that vision. Carnet Williams, co-founder of a company called a href=”www.sproutinc.com”Sprout (recently purchased by a href=”www.inmobi.com”InMobi shares his reasoning behind the focus on HTML 5, the advertising opportunities brought forward by the mobile industry, best practices for advertisers and app developers and a glimpse into the thinking of someone who has been standing at the intersection of HTML 5 and mobile advertising longer than anyone.