Ecommerce

How to Sell : Learn to Sell Your Product or Service

Visit our website for more videos startmeupryerson.com How to Sell ; selling a product, service or even an idea ? In this episode we examine the art of selling as well as what you need to have before selling your idea. Whatever the circumstances of your sale you have to know your customers and target market. Identify the need of your clients and create a proposal either written or just as a mental reference, this would be your sales letter. Know core values of your product and how they address your customer’s needs and wants..Selling your idea can be a challenging task. In this episode of StartMeUp Videos we invited Albert Behr to walk us through the process of patent search, product development and finally selling your product. He provides insights on how to protect your idea and how . Albert provides examples from his experience on trade marks, copyright and commercialization of ideas. You can examine the different channels that you can use to sell your product. Sales can be different based on what you are selling, different channels and distributions can be used and you need to analyse your options. We ask him about sales and marketing your product with a limited amount of resources as well as the challenges of a startup might face in regards to the competition. Patents Guide : startmeupryerson.com Canadian Patents Data Base startmeupryerson.com

Ecommerce

How to Optimize Your Online Store with Rob Snell

Large retailers, such as Amazon.com sell all sorts of products. How can small niche merchants compete? E-commerce expert Rob Snell explains how small merchants can leverage their expertise to establish authority and build trust. He outlines three important steps a business can take to achieve better sales. First, use photos and text to establish yourself as an expert. For examples, Snell uses his family business, GunDogSupply.com in Starkville, MS. Snell’s brother Steve is shown to be an expert through photos with inscriptions of him hunting with his 16 dogs. Second, tell people what to buy using buyers guides that help the buyer understand exactly what product they need and that offer specific product advice based on the customer’s need. People love reviews, says Snell, and they use them on their family site, but it’s hard to tell who is really an expert. In buying guides, people know your bias, but people appreciate guidance from an expert, even an expert who is trying to sell them something. Third, tell customers why they should buy the product from you (even if your price might be higher than another store). Demonstrate that you’re a real business, that you have thousands of satisfied customers. Talk to people on your site the same way you’d talk to customers in a brick-and-mortar store. Provide a satisfaction guarantee. In Snell’s experience much less than 0.1% of customers use such a guarantee to take advantage of the merchant. Risk reversal is a big deal with …