SEO

Search Engine Marketing Webinar: The basics of SEO, SEM, and Getting Found Online

www.1and1.com In this webinar 1&1 Internet’s Aaron Nye and Ryan Hayes explain how you can use Search Engine Marketing to help grow your business. Google has become a multi-billion dollar company on the success of search engine marketing. Now it’s time for you to put this powerful tool to use for your business. In this presentation we will cover Basic overview of search engine marketing How to use pay-per-click marketing to drive more traffic to your website Best practices to help increase your return on investment Tips for writing good ad copy * Recorded live on August 11, 2011. Register & view the schedule for upcoming webinars on www.1and1.com

SEO

Search Engine Optimization with zed eCommerce 7.4 – Part 1 – SEO, Sitemap Creator, XML Sitemaps

In zed E-Commerce 7.4 we introduce new features to aid in search engine optimization. While these features cannot guarantee higher rankings in themselves, they allow our customers to target qualified leads and new customers in ways not possible with previous versions. 1. URL Rewrite for categories, items, and static pages allows for shortened and more readable URL’s. 2. Customizable META description tags separate from item descriptions. 3. META keyword and description tags for categories 4. XML Sitemap creator fully compatible with Google Webmaster, Bing Web Master and Yahoo site submit. 5. Automatic detection of search engine crawlers triggering the pages of a category list to use hyperlinks for page links instead of JavaScript. 6. Compression of the ASP.Net viewstate resulting in smaller overall page sizes and faster load times. 7. Google Analytics integration with default theme 8. Default robots.txt file for search engine crawler guidance XML Sitemap Creator is included with zed eCommerce 7.4