Giving your loyal customers incentives to spread the word about your products to their friends and colleagues just got a little easier. On Tap’s Referral Tracking extension transparently records each time the ‘Send to a friend’ email feature is used by your customers. Then when one of email recipients comes to the store to place an order, our extension detects this and sends a ‘thank you’ email to the original sender. The email content is derived from an existing transactional email template, making configuration quick and easy. This also allows you to have different thank you emails for different stores. The extension also enables you to designate a coupon code to send in the thank you email. So this could, for example, reward the sender with a 5% discount off their next order.