Magento’s Community Edition appeals to many small businesses because it offers an excellent range of features and it’s free. But not everyone that downloads Magento can figure it out since the platform’s effectiveness comes with certain a level of complexity. For these reasons, William Rice, a software training professional, wrote the Magento 1.3 Sales Tactics Cookbook, from Packt Publishing. The book describes specific recipes for getting the most out of Magento and should help small businesses improve their onsite merchandising.