SEO

ICANN ICANN New gTLD Question: How will a new TLD affect SEO (Search Engine Optimization)?

ICANN New gTLD Question: How will a new TLD affect SEO (Search Engine Optimization)? Paul Twomey (Argo P@cific & former ICANN CEO) — You raised an issue which I think is worth teasing out a bit more. It is actually about search engines and you are quite right that people use search engines a lot to find things. The search engines have not said anything about the new TLDs that I am aware of. David Rogers (Columbia) We asked Google, they said that they are officially neutral on the topic (ie, new TLDs and SEO). Paul Twomey (Argo P@cific & former ICANN CEO) – They don’t talk about the algorithm. The interesting thing we should think through is that all of the search engines have remained objective which is to ensure that a searcher finds a site relevant to their needs. If I really want to find Deloitte and it is dot Deloitte it would be my common sense expectation that the algorithms will somehow reflect that this is the authoritative TLD of Deloitte and that a second level domain related to that is of more relevance and accuracy. I think the search engines haven’t talked about this because they don’t want to talk about their algorithms. If one is to think about their objectives, I would expect that the implications of the new TLD’s is that people who have registered the new TLD’s will do better in the Search Engine Optimization SEO side of things. William Barrett (Deloitte) – Primarily because you are in the root of the Internet. Karl Isaac (Landor) – Also, I think I saw …

Ecommerce

Reputation Management – Sell One Product Per Website

www.mrwebmarketing.com.au – Brad Hauck from Mr Web Marketing gives you some tips on why you shouldn’t crowd your website with products. In the past 5 years alone, Brad has brought over 50 million visitors to his, and his clients websites through free organic search rankings and social media such as Facebook and Twitter. Brad specialises in speaking on a topics built around the use of Internet technology its uses and integration into business. Having spent 12 yrs working in education and with business professionals, he is acutely aware that knowledge is useless if it can’t be applied in the ‘real’ world. Brad’s knowledge of online sales and marketing comes from real world experience running websites and actually selling online. Note: If you require a speaker who can develop a speech or training session built around your conference theme, please contact us as Brad is more than happy to work with you to help make your conference a success. Brad focuses on developing and implementing online marketing systems that are proven to work for “real world” businesses, big or small. Speaking Topics Building Powerhouse Web Brands that Rank! —————————————– On the Internet, a small local business can do better than a multi-national company if they focus. Online marketing is more than just SEO, social media and email. It’s about building brand that envelops the people who are searching for what you do or sell. Everywhere they look, they should find you. This …