In Part II of “Demystifying SEO,” Experts Exchange Search Engine Optimization pro Jonathan Hoekman present tips, tricks and best practices for your on-site and off-site optimization efforts. Specifically, you’ll learn about: • Site architecture and why it matters • Keys for successful internal linking strategies • Which on-page elements matter most for SEO • Why social butterflies will rule the SERPs • How engaging your community = building links High-quality version of the video available here: rdsrc.us