Ecommerce

Smartphones Are Selling Faster than PCs

www.lockergnome.com – A recent poll determined that more 50 percent of people who own cellphones used them to make pricing comparisons while shopping during the 2011 holiday season. Obviously, a store that doesn’t realize the importance of having its product information readily available on mobile devices for such shoppers is going to miss out on a big chance to sell its stuff. But whether you’ve got a website for your business or just personal reasons, having one that’s easy to read from a mobile device will ensure that its content comes across. Still not convinced? Here’s how (and why) you should make your website mobile-friendly. You can watch the entire live TLDR episode here: youtu.be www.gnomies.com http profiles.google.com twitter.com www.facebook.com

Ecommerce

HP did WHAT?!

Notes on Hewlett Packard’s decision to drop the PC business and cancel the TouchPad. (Pt. 4 in the cloud series) Stills are from HP commercials featuring Serena Williams youtu.be Shaun White youtu.be and from KickthePJ’s entry into a Hewlett Packard competition youtu.be You can search out other spots and entries on YT. There are dozens. “The Computer is Personal Again” is a photograph by Duncan licensed under (cc). www.flickr.com HP. Giant corporation. They’re the world’s largest manufacturer of PCs and they suddenly said they want out of the business. Spin off or sell? They didn’t know. Or they weren’t saying. It came as a surprise to customers… to retailers… and to employees. Way to handle an announcement, HP. Disclaimer: I’ve done some contracting with HP’s Personal Systems Group through Michael Witlin Associates. I worked with some current HP employees at other companies. I’m a little upset they were treated so rudely. Look. Strategically, this is probably a good idea for HP. Margins on PCs are razor thin. Other parts of the company are much more profitable. But HP built up a huge brand. Remember: “The Computer is Personal Again” The snowboard guy. The tennis lady. The dress designer. Dr. Dre. The YouTube contest. And behind marketing: An efficient supply chain. A responsive channel. Strong design. Variations for every market. And then they just dumped a tankerload of doubt and uncertainty on the whole business. Oil spill. Everyone’s rattled. And then the TouchPad …