Won Cannes Lions 2011 To celebrate the first anniversary of KOREA ONLINE STORE in September 2010, UNIQLO commissioned us to plan a promotional campaign to get wider recognition and motivate customers to visit the online store. UNIQLO LUCKY COUNTER is a social discount sharing system to allow users to reduce UNIQLO items by using Twitter. Users could make the price of specific UNIQLO items lower by tweeting about them from the e-commerce site and the price cut rate was shown on the counter on the same page. On this campaign, online store vouchers and rewards program points were given away to make them tweet and get more attention. Finally after this campaign, the discount sale was held to motivate users to visit the online store.